Articles

Answering Emergency Calls

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I’ve written and re-written scripts for call centers over the years (both restoration call centers w/ 1000+ calls per month and “normal”, sales/service call centers). Usually, these scripts were bound by what information was needed to feed into a CRM (understandable). Under these circumstances, initial…

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Breaking: Changes to Water Damage Advertising

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Google recently announced all ads on the right-hand side of a Google search page (known as sidebar ads) have been removed. The removal of these sidebar ads reduces the total number of ads you’ll see on a Google search page from 11 to 7. This…

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The Death of the Preferred Vendor Program

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Several years ago I entered the restoration industry. Having come from the insurance world, I was surprised at how different things look from the contractor’s perspective. Agents don’t build the relationships that they used to with insureds. Insureds lack understanding of the loss process and…

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Google Adwords: ‘Water Damage’ Breaks $500 Per-Click Barrier

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In the early months of 2012, a shocking new trend emerged in the online advertising war over the search term “water damage”: a single click on a Google AdWords advertisement prompted by a user “googling” this term broke the $500 barrier. The armies engaged in…

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