• Ads During COVID-19

    Category: Things You Should Know • March 31, 2020

    Pausing ads for a few weeks may be the right thing for you to do. But let’s discuss two, cost-effective alternatives that might keep the phone ringing. As always, please reach out to me with any questions you have. We will get through this, and…


  • How to Get More Water Damage Leads

    Making the Phone Ring: Water Damage Leads

    Category: Things You Should Know • October 26, 2017

    You need the phone to ring. You need consistent water damage leads in order to keep your sales pipeline flowing. This is a given. But how are you making your phone ring? And how are you generating water damage leads? Every day my phone rings with…


  • Answering Emergency Calls

    Category: Things You Should Know • October 26, 2017

    I’ve written and re-written scripts for call centers over the years (both restoration call centers w/ 1000+ calls per month and “normal”, sales/service call centers). Usually, these scripts were bound by what information was needed to feed into a CRM (understandable). Under these circumstances, initial…


  • Cleanfax Cover Story: Google’s Big Three

    Category: Things You Should Know • August 30, 2017

    In June’s issue of Cleanfax Magazine, we explore the three ways to Google’s first page and learn why consistency is key to getting water damage leads. I’m often asked which marketing efforts a water damage restoration company should pursue, especially when it comes to online…


  • Breaking: Changes to Water Damage Advertising

    Category: Things You Should Know • January 20, 2017

    Google recently announced all ads on the right-hand side of a Google search page (known as sidebar ads) have been removed. The removal of these sidebar ads reduces the total number of ads you’ll see on a Google search page from 11 to 7. This…


  • Death of the Preferred Vendor Program

    The Death of the Preferred Vendor Program

    Category: Things You Should Know • February 23, 2015

    Several years ago I entered the restoration industry. Having come from the insurance world, I was surprised at how different things look from the contractor’s perspective. Agents don’t build the relationships that they used to with insureds. Insureds lack understanding of the loss process and…


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