Articles

Water Damage PPC: Why Quality Score is Key

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If you manage your own Water Damage PPC ads, understanding and improving your account’s Quality Score is extremely important. Every phrase or keyword you bid on in your Google Ads account is given a Quality Score. This is a one out of ten score that…

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Water Damage Advertising: Understanding CTR

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Google Ads is an essential form of water damage advertising. And if you manage your own Google Ad account, you pay special attention to each ads’ Click Through Rate (CTR). How does Google define CTR? A high CTR means that users find your ads helpful…

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Water Damage Advertising: How to Use Ad Schedules

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How do you make the most of the dollars you spend with your Water Damage Advertising? Unless you happen to live in a sparsely populated area and can afford to monopolize the top ad positions most of the time, running your ads 24 hours a…

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Is Your Water Damage PPC Working? Let’s Check!

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You may have hired a company like United Restorers to manage your Water Damage PPC ads. If this is the case but you’re not seeing the results that you had anticipated, there are steps that you can take to more closely monitor your progress.  DO…

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Cleanfax: Generating Water Damage Leads with Google

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In June’s issue of Cleanfax Magazine, we explore the three four ways to Google’s first page and learn why consistency is key to getting water damage leads. I’m often asked which marketing efforts a water damage restoration company should pursue (e.g. “How do I get…

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Storm Chasing

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Storm chasing is a risky proposition that can have immense rewards. With ten years experience in utilizing Google PPC to generate storm-related work, United Restorers has created and managed hundreds of highly effective storm chasing and CAT event campaigns for Restorers all over the country….

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