DIY Social Media for Restorers – Part 1

Category: How-to • March 5, 2024

Unlock the Secret to Social Media Success: Storytelling

At United Restorers, we’ve discovered a powerful way to connect with people on social media. It’s something everyone loves: a good story. On our Facebook marketing page, we offer tips and a posting calendar to help businesses like ours share stories that truly engage audiences. Why? Because stories are the most powerful tool we have in social media marketing, and the best part is, it’s affordable.

Why Stories Work So Well

Everyone enjoys a captivating story. It’s how we connect, share experiences, and build relationships. On social media, stories stand out. They’re not just another post; they’re an invitation into our world. By telling stories, we can create meaningful connections with our audience. It’s not about selling; it’s about sharing experiences that resonate with people.

The Best Part? You Can Do It Yourself

You might think you need a professional to manage your social media, but that’s not true. If you have someone in your team who knows what’s happening in your business and is comfortable with computers, they can handle your social media. This approach is not only cost-effective but also ensures that your stories are authentic and come straight from the heart of your business.

What to Share and What to Avoid

We often see businesses sharing generic tips like “five ways to winterize your home.” But we encourage you to tell real, engaging stories instead. These are the posts that people love to read and engage with. However, it’s important to keep your business and personal stories separate on social media. Mixing the two can complicate your message and confuse your audience.

Conclusion: It’s All About the Story

At United Restorers, we believe that storytelling is the key to social media success. It’s a simple, cost-effective way to make a real connection with your audience. So, we encourage you to start sharing your stories. It’s not just about what we do; it’s about the experiences we create and the memories we share. Let’s tell good stories together and make social media a place where genuine connections are formed.

Read Part 2 here.

If you need help with your brand’s social media, book a call with us here. You may also view our social media portfolio here.


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