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  • Storm Chasing

    Category: Things You Should Know, Videos • October 23, 2020

    Storm chasing is a risky proposition that can have immense rewards. With ten years experience in utilizing Google PPC to generate storm-related work, United Restorers has created and managed hundreds of highly effective storm chasing and CAT event campaigns for Restorers all over the country….

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  • Facebook Marketing

    Facebook Marketing

    Category: Articles, Things You Should Know • October 23, 2020

    You Might Be Doing It Wrong Good news / bad news: if your company is marketing with Facebook, you might be doing it wrong. That’s the bad news. The good news? You just need to implement the right strategy to be successful.  Implementing the right…

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  • Ads During COVID-19

    Category: Things You Should Know • March 31, 2020

    Pausing ads for a few weeks may be the right thing for you to do. But let’s discuss two, cost-effective alternatives that might keep the phone ringing. As always, please reach out to me with any questions you have. We will get through this, and…

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  • How to Get More Water Damage Leads

    Making the Phone Ring: Water Damage Leads

    Category: Things You Should Know • October 26, 2017

    You need the phone to ring. You need consistent water damage leads in order to keep your sales pipeline flowing. This is a given. But how are you making your phone ring? And how are you generating water damage leads? Every day my phone rings with…

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  • Answering Emergency Calls

    Category: Things You Should Know • October 26, 2017

    I’ve written and re-written scripts for call centers over the years (both restoration call centers w/ 1000+ calls per month and “normal”, sales/service call centers). Usually, these scripts were bound by what information was needed to feed into a CRM (understandable). Under these circumstances, initial…

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  • Cleanfax Cover Story: Google’s Big Three

    Category: Things You Should Know • August 30, 2017

    In June’s issue of Cleanfax Magazine, we explore the three ways to Google’s first page and learn why consistency is key to getting water damage leads. I’m often asked which marketing efforts a water damage restoration company should pursue, especially when it comes to online…

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