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    Google Adwords: ‘Water Damage’ Breaks $500 Per-Click Barrier

    Category: Things You Should Know • February 23, 2015

    In the early months of 2012, a shocking new trend emerged in the online advertising war over the search term “water damage”: a single click on a Google AdWords advertisement prompted by a user “googling” this term broke the $500 barrier. The armies engaged in…

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