Make Your Marketing Shine: It’s All About Your Customer

Here’s a golden nugget of wisdom that can transform your marketing from good to unforgettable. It’s simple, yet so powerful: Your customers don’t just buy what you do; they buy why you do it and how it makes them feel.

Forget the Jargon: Speak Their Language

Ever heard someone brag about having the “best dehumidifiers” or toss around terms like “GPP” as if they’re handing out candy? Here’s a secret: your customers probably don’t care. What they really want to know is, can you make their lives easier and better? Speak to their needs in a way that resonates with them, not with the tech specs you love.

The Real MVP: What Others Say About You

Seth Godin hit the nail on the head when he said, “All Marketers Are Liars.” Okay, he wasn’t calling us actual liars. He was onto the idea that the stories people tell about your business are gold. Your next happy customer is likely listening to what others are saying about you right now.

Trust Is Your Best Friend

Building trust is like building a bridge. It takes time, effort, and a lot of sincerity. People can spot a fake from a mile away, so be genuine. Show them the real value you bring to their lives, and they’ll walk across that bridge to you.

Take a Page from the Restaurant Playbook

Ever notice how restaurants don’t show you the messy kitchen? They showcase the experience: the cozy ambiance, the mouth-watering dishes, and the smiles all around. That’s what pulls you in. Your business should do the same. Highlight the positive experiences and the transformations you provide, not the nitty-gritty of how it’s done.

Making It Work for You

So, how do you put all this into action? Start by sharing the stories that matter. Got a happy customer? Tell their story. Show your community involvement, highlight a stand-out employee, share testimonials, and let the world see the real impact you’re making. Remember, it’s not about having the best gadgets; it’s about telling real stories and sharing the impact that you’re making in the lives of people.

More in this series can be found here and here.

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