Articles

Cleanfax: Generating Water Damage Leads with Google

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In June’s issue of Cleanfax Magazine, we explore the three four ways to Google’s first page and learn why consistency is key to getting water damage leads. I’m often asked which marketing efforts a water damage restoration company should pursue (e.g. “How do I get…

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Storm Chasing

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Storm chasing is a risky proposition that can have immense rewards. With ten years experience in utilizing Google PPC to generate storm-related work, United Restorers has created and managed hundreds of highly effective storm chasing and CAT event campaigns for Restorers all over the country….

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Facebook Marketing

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You Might Be Doing It Wrong Good news / bad news: if your company is marketing with Facebook, you might be doing it wrong. That’s the bad news. The good news? You just need to implement the right strategy to be successful.  Implementing the right…

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Ads During COVID-19

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Pausing ads for a few weeks may be the right thing for you to do. But let’s discuss two, cost-effective alternatives that might keep the phone ringing. As always, please reach out to me with any questions you have. We will get through this, and…

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Making the Phone Ring: Water Damage Leads

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You need the phone to ring. You need consistent water damage leads in order to keep your sales pipeline flowing. This is a given. But how are you making your phone ring? And how are you generating water damage leads? Every day my phone rings with…

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Answering Emergency Calls

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I’ve written and re-written scripts for call centers over the years (both restoration call centers w/ 1000+ calls per month and “normal”, sales/service call centers). Usually, these scripts were bound by what information was needed to feed into a CRM (understandable). Under these circumstances, initial…

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