How Restoration Companies Can Win With Social Media Marketing

Social media isn’t just for selfies and food pics. It’s also a must-have tool for businesses, including those in the restoration industry. Back in 2020, we all learned just how important social media marketing and being online is for connecting with people and showing off what makes a business special. But, as some restoration companies have found out, it’s easy to slip up and not get the attention they were hoping for.

Oops, Did We Do That?

Here’s the deal: some companies are missing the mark with their social media marketing. They’re either talking too much about themselves in a way that doesn’t interest most people, or they’re not using social media’s full potential to really engage with their audience. This means they could be losing out on making their brand look good and attracting new customers.

A Little Nugget of Wisdom

The best piece of advice? Don’t just talk about your business services. It might sound strange, but hear us out. Most people scrolling through their feeds aren’t that interested in the nitty-gritty of what your company does. Your family might care, but to catch the eye of everyone else, you need a different approach.

Tell a Story, Make a Friend

Here’s what really works: stories. Instead of listing what you do, share stories about your work in the community, celebrate your team, and highlight happy customers. This turns your social media from a billboard into a lively storybook about your brand’s journey and the people behind it.

Bringing Your Social Media Marketing to Life

So, how do you put this into action? Share photos and stories of your team helping out locally, spotlight an employee’s achievements, or post a glowing review from a satisfied customer. These kinds of posts show there are real, caring people behind your brand, making your company more relatable and trustworthy. We’ve published our social media strategy along with a post calendar to make it as easy as possible.

Wrapping It Up

In short, for restoration companies aiming to stand out on social media, it’s less about selling and more about storytelling. By focusing on the human side of your business—like your team’s community spirit, your employees’ stories, and your customers’ experiences—you can build a brand that really connects with people. Moving from a service-focused to a story-focused approach not only makes your social media more engaging but also helps build a brand that people love and trust.

More from this series: DIY Social Media for Restorers, Part 1 and Part 2.

If you need help with your brand’s social media, book a call with us here. You may also view our social media portfolio here.