Water Damage PPC: Why Quality Score is Key

Category: How-to • January 25, 2023

If you manage your own Water Damage PPC ads, understanding and improving your account’s Quality Score is extremely important.

Every phrase or keyword you bid on in your Google Ads account is given a Quality Score. This is a one out of ten score that Google gives based on search relevancy, landing page relevancy, and how your page has performed historically. Each new page starts with a Quality Score of five out of ten. 

Why is the Quality Score important? Because it determines how much you pay for each click. If a keyword has a low Quality Score (meaning it’s not relevant to the ad, the landing page, or what people are searching for) the your cost per click will have to be very high to outbid your competition for that top ad position. Water Damage PPC cost is already very expensive. Why pay more than you need to?

Pro-Tip: Increasing the Quality Score of your top 12 keywords from a 5/10 to a 9/10 can have a huge impact on your ads’ average position and the cost you pay per click.

To avoid these high costs per click, you need to make sure your ad is relevant to your landing page and that your page is keyword rich. In other words, your page should include the exact keywords and phrases that people are searching for to find your page (e.g. “water damage companies in Toledo”). This will increase your Quality Score which in turn will have a positive effect on your ad ranking and lower your cost per click. This is one way you can beat your competition at the Water Damage PPC game.

Be sure to check out all of our How-To Videos on our YouTube Channel, or schedule a call with us to learn how we do Water Damage Advertising.

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