At United Restorers We Believe…

  1. Independent restoration and mitigation companies should be free to do what they do best, not bogged down with trying to make the phone ring.
  2. We believe your company should own incoming leads from start to finish; we are not a referral service. We become an extension of your Sales/Marketing Teams.
  3. We believe in promoting your local brand above all else; customers find YOU not us.


  • Franchise Systems
  • Preferred Vendor Programs
  • & High-Cost Lead Generation…have made the Restoration Industry nearly impossible for independent companies to succeed. Until now…

From Our Founder…

Thank you for stopping by. I appreciate your eagerness in wanting to grow your business as well as your desire to learn more about what we do. If you’ll give me a few minutes, I’d like to share with you why I started United Restorers and why I’m confident I can help take your business to the next level.

United Restorers was borne out of frustration — a desire to see things done a different way — the right way. For several years I served as the Vice President of Operations for a Restoration Franchisor. During this time, I recruited and launched more than two dozen franchised locations. I trained dozens of owner/operators and branch managers and countless employees. On a national scale, I developed multiple technology systems as well as training, marketing & compliance programs — most of which are still in use today.

On paper, franchising looks good. In practice, however, the promised support rarely justifies the high cost of being a franchisee. Franchisee fees, royalties, branded merchandise and other contractual obligations to the Franchisor can equal hundreds of thousands of dollars. And then there’s the potential for brand-suicide: the process of one bad franchisee smearing a national-name. When I left franchising, I knew there must be a way of supporting Restorers without the burdens a franchise system creates.

On paper, franchising looks good. In practice, however, the promised support rarely justifies the high cost of being a franchisee.

By 2011, and in parallel with the Franchise issues I had observed, Water Damage Lead Generators were popping up left and right. Each one had their own (bad) pricing model: a percentage of the job or a per-call or per-lead price. I write in detail about the danger of Lead Generators here. As predicted, Lead Generators are now scrambling for other ways of generating water damage leads while still turning a profit. In the meantime, their rates continue to increase…

You may be asking yourself the same questions I asked myself a few years ago: “What’s the alternative?” and “Is there a better way?” I tackled those questions by looking at the needs most Restorers have:

  • Restorers need the phone to ring.

  • Restorers need to grow their brand’s identity within their local market.

  • Restorers need the same tools mega franchises and Lead Generators use¬†without the strings attached.

  • Restorers need to be enabled to tackle the “big stuff” if they so choose.

United Restorers developed around these core needs.

I began this short note telling you that I’d tell you the “Why” behind United Restorers. Here’s the “How”: I began work in the construction industry at the age of 16 — working for my dad. More than¬†twenty years later, I can confidently say I know the industry very, very well. Along the way, I’ve honed other skills that have helped my clients grow their businesses substantially. United Restorers’ support typically becomes 35-65% of our client’s annual revenue. And our total costs hover around 8% of our client’s average monthly revenue. Put another way, we show good returns.

Thank you again for your time. I look forward to serving you in the future.

United Restorers

Jonathan Grubb, Founder & President