You need the phone to ring. You need consistent water damage leads in order to keep your sales pipeline flowing. This is a given. But how are you making your phone ring? And how are you generating water damage leads?
Every day my phone rings with potential business. Here’s how these calls usually start: “Hey this is so-and-so from such-and-such company, and I’d like to know more about your program.”
After a few pleasantries, I ask: “What are you currently doing online? How are you advertising yourself?”
9 times out of 10 I get this reply: “Well…I have a website.”
And that’s great. But here’s the problem: there are over 1 billion active websites today [go ahead and Google it; I had to]. Having a website is essential. But it’s only part of the equation.
You must pull customers to your website.
I’m going to lay out three things that must happen in order for your efforts online (your ads, your SEO, your website) to actually make the phone ring with water damage leads.
You must BE FOUND.
Unless customers know you personally, there’s little chance they will search for you or your company in the panicked moments following a water damage in their home. Instead, they’ll search “water damage repair companies near me” or even “plumber”. Who will they find on the search results page? You or your competitors? We look at the WAYS you can be found in this article.
You must BE INTRIGUING.
Your ad (through Google AdWords), your maps listing (through Google My Business) or your organic result (through SEO), must be intriguing enough to convince that customer to click. Bad ad content, bad location targeting, bad reviews and more can eliminate this intrigue. If you’ve done the hard work of being found during a search for water damage companies, be intriguing enough to convert that search-customer into a website-visitor.
You must BE COMPELLING.
Your website should be the rockstar of your sales team. While we’ve stated that it’s great that you have a website, if your website doesn’t convert visitors into callers, it’s failing you. And keep in mind, a pretty website (or an expensive one for that matter) doesn’t equal a converting-website. When a potential customer lands on your website, you have about 45 seconds to convince them to call you. If your website or landing page isn’t presenting the customer with the facts they need to compel a phone call (response time, reviews, certifications, etc.) in a timely manner, they are likely to back out of your site and visit your competitor. Having a website designed to convert is crucial to your digital advertising strategy.
If you would like more information on how to make your phone ring, contact us today. We’re in the business of growing restoration companies.